Effective Management of Service Processes Essay

Effective Management of Service Processes - Essay Example The aim of this assignment is to show how the effective management of the service processes, its service, people and resource utilisation has contributed to the success of Bellagio. Management of Service Processes Bellagio follows focus strategy for its services. It is the first hotel in Las Vegas which has shown remarkable quarterly sales revenue and has set record for the same. Bellagio tries to attract the upper middle class of the society or the wealthy customers, by providing them with the best services. Las Vegas is a land for architects. This is because all the hotels here are built in such manner, that they appear to be unique in some or the other way. Bellagio being one of them is not an exception. The quality of its architecture attracts many customers. Bellagio portrays Italian Architecture (Bellagio, 2012a). Its goal is to create such an ambience so that the customers can sense the value of the hotel through its construction (Inland Architect, n. d.). The aim of Bellagio is to focus on the presentation in order to impress its visitors. The hotel should always offer the best infrastructure to its customers, so that they can feel the quality of services offered by the hotel owners. It is due to this reason that Bellagio always tries to advance itself in all aspects so that it appears to be unique to those, who are visiting Las Vegas for the first time. Gaming has always been an important centre of attraction for Bellagio. The main challenge for Bellagio was to attract those visitors who are non-gamers. Apart from its architecture and gamming section, Bellagio is also famous for its wonderful fountains. These fountains were designed by special designers (Bellagio, 2012b). Musicians and expertise performance artists were also invited to choreograph these fountains. In front of Bellagio’s building more than a thousand fountain dances are shown to the visitors. In order to provide satisfaction to the visitors, the hotel organises tours to different destinations. Guests feel the uniqueness of Bellagio as soon as they enter the hotel. The lobby is admirable in its design as well as in its scale. Throughout the hotel colourful flowers have been planted to provide a wonderful feeling to the visitors. The beauty of the garden attracts many visitors and guests. Moreover, Educational Wine Classes have also been introduced by Bellagio in order to provide a better knowledge about wine through different interactive sessions. The wine classes are led by Jason Smith who is the Director of Wine. The program was conducted with the help of various presentations including open discussions with the high profile industrial professionals. The conservatory and botanical gardens of Bellagio make it a holiday destination for most of the visitors (Bellagio, 2012c). The visitors are inspired to get rid of the heat of the East Coast by enhancing the seasonal ambience throughout the resort. The winter displayed at Bellagio is eye catching. Exposure to different seasons inside the resort was a new concept introduced by Bellagio. The rooms of the hotel are redesigned in an advanced way to enhance the guest experience. The entire remodelling of the hotel was done by the design group of MGM Resorts International. The rooms were designed with brighter lights and colours so as to bring a variation in them. It has renovated 2568 rooms in the main tower of the hotel. The approximate cost of remodelling of the rooms was $70 million. The availability of three different colour palettes has further enhanced Bellagio to be one among the world’s iconic resorts. (Source: Hospitality Net, 2012) An interesting fact is that Bellagio also organises art of cooking shows for its visitors. The kitchen is well equipped with proper