The Core Functions of Public Health Case Study Example | Topics and Well Written Essays - 750 words

The Core Functions of Public Health - Case Study Example alth prospects of the citizens and to check the power of the state over maintaining autonomy, privacy, freedom, and proprietary stakes of people and businesses. Incidentally, without sound public health law infrastructure a government cannot cater to the interests of the community by controlling injury and disease, and service the cause of the community health. Some of the examples of how public health laws are implemented include creating awareness among the people. It is similar to prevention strategies so that wrong practices are discouraged through knowledge providing. Government provides education and incentives for adhering to socially good practices through health communication campaigns. Positive behavioral change is brought about by public health authorities to change product design considering the safety aspect of the people. Wrong product designs are checked by the government, asking proprietors to apply safety parameters or face tort system. The surrounding physical, informational, social or economic scenario can be changed through the application of law. For instance, it is expected from the manufacturers, producers, and various goods and services providers to follow labeling procedures correctly. Instructions are issued by the government over the limited promotion of unhealthy products. For example, housing and building codes are enforced to avoid injury and disease and reduce emissions into the environment so that air pollution could be checked. These are various informational tools. The government uses them for the overall health of the people and to promote the cause of their health in general. All these measures are taken by the government under the public health law, which is the basic responsibility of the government. The five essential traits of the article are based on the definition of public health law. It defines public health law, as the analysis of legal rights and duties of the state to provide them with healthy living conditions and

Give a critical assessment of the realist critique of liberalism int Essay

Give a critical assessment of the realist critique of liberalism int the study of international Relations - Essay Example For instance, realism is international politics view that emphasize on its antagonistic and competitiveness (Whelan 2004, p.2). Liberalism, on the other hand, stresses on corporation between countries (Whelan 2004, p.2). Realists in most cases have in been seen criticizing the views held by liberalists with regard to international relations. This paper explores the realist critique of liberalism in the study of international relations Realism is arguable the most dominant international relation theory that has existed since the introduction of the discipline. The theory originated from the traditional thoughts held by scholars such as Hobbs, Machivialli and Thucydides. It is noted that the theory came in to being as a reaction against the interwar liberalists’ philosophy. In this regard, the realists have often used the events of the war to criticize the liberalists’ theory, which they argue, is a fallacy (Donnelly 2000, p.2). Realists strongly believe that the international system has no central authority to govern its affairs. In this regard, they believe that the international relation is at a state of anarchy where each state is struggling to wield power so as to satisfy its own interest. Realists maintain that international politics is all about the struggle for power, which enables every state, achieve its objectives (Whelan 2004, p.12). Realists believe that independent states are the main players in the international politics and that more attention is given to nations to powerful nations in the world with since they have a lot of influence as far as the international relations is concerned. Currently, this believe can be related to the U.S. as one of the most powerful nation in the world with a lot of influence in the international arena. Consequently, realists see other organizations such as non-governmental organizations, international institutions, multinational organizations, and citizens as having very little

Rsa Public Key Essay Example for Free

Rsa Public Key Essay Asymmetric algorithms rely on one key for encryption and a different but related key for decryption. These algorithms have the following important characteristics: †¢ It is computationally infeasible to determine the decryption key given only knowledge of the cryptographic algorithm and the encryption key. In addition, some algorithms, such as RSA, also exhibit the following characteristics: †¢ Either of the two related keys can be used for encryption, with the other used for decryption. A public key encryption scheme has six ingredients: †¢ Plaintext: This is readable message or data that is fed into the algorithm as input. †¢ Encryption algorithm: The encryption algorithm performs various transformations on the plaintext. †¢ Public and private key: This is a pair of keys that have been selected so that if one is used for encryption, the other is used for decryption. The exact transformations performed by the algorithm depend on the public or private key that is provided as input. †¢ Cipher text: This is the scrambled message produced as output. It depends on the plaintext and the key. For a given message, two different keys will produce two different cipher texts. †¢ Decryption algorithm: This algorithm accepts the ciphertext and the matching key and produces the original plaintext. The essential steps are as the following: . Each user generates a pair of keys to be used for the encryption and decryption of messages. 2. Each user places one of the two keys in a public register or the other accessible file. This is the public key. The companion key is kept private. As figure suggests, each user maintains a collection of public keys obtained from others. 3. If Bob wishes to send a confidential message to Alice, Bob encrypts the message using Alice’s public key.

Total Quality Management Within The UK Service Industry Management Essay

Total Quality Management Within The UK Service Industry Management Essay Total Quality Management is an approach that has been used over the years to improve quality and customer satisfaction. The implementation of TQM involves each member of an organisation from the top management to the entire workforce. The approach was first implemented in the manufacturing industry but it was later embraced in the service industry. The UK service industry which contributes greatly to the countrys economy is among the different industries that have been using TQM to improve its performance. Sectors such as banking, transport and communication, hotel and tourism are among some of the sectors that have implemented the approach in every transaction, process and service delivered to customers. However a critical analysis of the approach used within the UK service industry portrays the inadequacy of most companies to effectively implement the approach to gain maximally from its benefits. The concept of quality in project management has been in existence for a long time though its meaning has been evolving over time. In the early part of the 20th century, quality management was viewed as the inspection of products to ascertain that they met certain standards (Reid Sanders, 2005). Later in the 1960s quality was viewed to involve the entire organisation. All functions started being held responsible for the quality of the products and services. In the 1970s competition quality came to be with companies focusing on improving quality in order for them to be competitive. Companies that were not able to meet the quality standards set did not survive the competition. The concept of total quality management was later developed and it has led companies to build on quality of their products and processes. The efforts of the members within these organisations help improve the processes, culture, products and services in order to attain the quality standards expected. The concept was first developed in the manufacturing industry but it has spread to other industries such as the services sector (Pandian, 2007). In this sector total quality management focuses more on customer services and improving their satisfaction as they are considered to be very important in the sector. Companies that are considered to be in the service industry include hospitality and tourism companies, banking, insurance and financial companies, as well as telecommunication companies among others. Satisfying the customer is the main aim of these companies. The major challenge that these companies face while trying to attain this objective is the inability to establish smooth relations between them and the customers in order to retain them for future business. The total quality management approach helps these businesses to connect with their customers at every stage of the business process and in every transaction undertaken (Pandian, 2007). This paper undertakes a study of the total quality management approach that is used in the UK services sector and provides a critical analysis of the appropriateness of the approach in comparison to the academic models. The UK Services Industry The UK services sector is comprised of trades both wholesale and retail, restaurants and hotels, the financial services, transport and communication, real estate, government services, computing and IT among other business activities and services. The industry currently dominates the UK economy and remains a vital component of the economy. In the year 2000, the industry accounted for over 70% of the gross domestic product with the private part of the industry accounting for 50% (Skipper, 2000). The industry draws a lot of attention both locally and internationally in a bid to strengthen it and develop it further. During the year 2010, the industry experienced high growth and helped to improve the recovery process of the UK economy. According to BBC News (2010) the growth of the industry helped reduce job losses and grow the economy by 0.3%. The improved performance of the industry gave most companies confidence to increase their output in order to offset some of the challenges that the industry was facing such as the high fuel prices and VAT charges. The UK government has been putting pressure on most of the industries to improve on quality to enhance performance. Some of the industries have taken this up very seriously such as the service and manufacturing industries. In the service industry the health services, financial, hotel and tourism are among some of the sectors that have embraced the TQM approach. The concepts of quality, high standards and professionalism to improve customer satisfaction have been emphasised in these sectors to enhance competition. In the early 1980s the management of the UK financial services sector focussed mainly on administrative practises and personnel control rather than focussing on the customers (Hopwood Chapman, 2008 ). However with the deregulation of the banks the sector became similar to other industries such as manufacturing. The front office and back office services were formed and these led to the management now focussing on consultant services and pure administrative functions. Various techniques and approaches of management started being introduced and implemented such as the TQM, business process reengineering and activity based costing. Increased competition and lower interest rates started to define the banks as they engaged in marketing financial products to remain profitable (Hopwood Chapman, 2008 ). Interest in non financial performance measures engaged the banks in activities and processes that increased customer satisfaction, product quality, employee morale and job satisfaction, efficiency and productivity in order to improve market share. The management has now been focussing on the front line personnel who deal directly with the customers and influenced the service quality and delivery. They rely on the customer satisfaction and loyalty to maintain their market share and profitability. The banking industry which is the largest sector in the service industry in the UK benefits a lot from the TQM approach (Domingo, 2006). However the main issue that hinders the implementation of the approach is the lack of training in customer service. Most of the people in this sector are financial people who have little or no training on how to deal with customers. The TQM approach puts the customers at the centre and focuses on improving quality in order to satisfy them. A lot of planning and management is undertaken to ensure that the service quality is continually improved. All the people in the organisation need to be involved in the TQM approach for it to succeed and quality to be improved. Bankers and other employees in the financial sectors tend to concentrate more on the money issues and neglect the customers and quality (Frick, 1997). For this reason, the organisations in the financial sectors are not able to learn and apply the valuable lessons in customer service and people management to produce world class quality services. Presently the financial sector is ranked in terms of the financial resources and other quantitative measures such as asset base, number of transactions, depositors, loans released and other performance measures (Domingo, 2006). A lot of managerial focus is put on asset management, financial ratio analysis, cash flow and spread management among others. Most of the institutions use these measures to create satisfied customers. They ensure that their objectives, measurements and systems achieve this in order to improve the satisfaction levels of their customers. Empowerment of the workers in the service industry is one of the decisions that affect the implementation of the TQM approach. Workers need to be empowered for them to make decisions that regard quality of products and services and the satisfaction of customers. Employees also need to be involved and good communication channels set up for the approach to work. In this way each and every person in the organisation is involved in the total quality management programme and they improve in the way that they undertake their jobs in order to meet the objectives set. In most of the service industries in the UK, quality tends to be measured in terms of quantitative measures rather than qualitative. Companies simply use the approach that is used by the manufacturing companies which involve quantitative measures to determine the quality standards and the levels of customer satisfaction. However in the service industry, though it is difficult to quantify the customer satisfaction levels through their smiles and reviews, companies still continue to rely on quantitative measures. They focus on how quickly the customer got the service rather than focussing on whether the service that was delivered was good and in accordance to standards set. In order to gauge their quality standards and customer satisfaction, companies in the service industry focus on the customer complaints to provide a way of reviewing themselves (Hollins Shinkins, 2006). In the UK however studies have shown that most of the customers tend to accept the poor services offered and do not complain. They however move on to look for better services elsewhere. As part of the TQM approach noting and handling complaints is considered as a starting point of dealing with poor quality standards. Management should instead be more engaged in moving on to seeking the issues that lead to the complaints and handling them before the complaints are heard from the customers (Hollins Shinkins, 2006). This will help improve the image of the organisation since the UK dissatisfied customers who do not complain tend to tell others of their dissatisfaction with the services offered. The TQM approach used by the service providers should also focus on performing beyond the customers expectations. They should go a little further and attempt to satisfy the customers in more ways. The use of mystery shoppers has been used in the UK service sectors by companies like London Underground who used mystery shoppers to determine their quality performance (Hollins Shinkins, 2006). The shoppers were given booklets which had questions which required qualitative and quantitative answers. The quantitative questions required the mystery shoppers to give scores on standards such as cleanliness while the qualitative questions required the mystery shoppers to provide their own judgement. In order for the shoppers to provide some consistency in their answers to the qualitative questions, they were provided with some training on standards to that they could make sound judgements. In the UK transport sector, the government introduced contracts which allowed the local authorities and private bus operators to form partnerships that would help improve quality (House of Commons, 2006). This arrangement allows the bus operators to engage in high quality services, improve staff training and other facilities in order to improve customer satisfaction. Efforts have also been made by the operators to improve passenger information including how the buses are run to enhance service quality. The UK domestic and international tourism markets which are worth over  £17 billion every year have been attracting visitors from all over the world (Kandampully, Mok, Sparks, 2001). The service providers have been using the TQM approach to attract and retain most of these visitors for them to compete and increase their market share globally. They have been continuously improving their services and processes as per the TQM approach while also remaining efficient and effective. One of the principles that are commonly used by these companies is the establishment of plans and targets to improve the quality of the services they offer. Innovation and service delivery is also emphasised and encouraged. The standards that the customers demand are used as objectives in the plans set as a way of improving customer satisfaction. In the sport and leisure services, a quality management initiative was established in 1996 that brought together the private and public sector professionals (Kandampully, Mok, Sparks, 2001). The initiative was formed to enhance quality improvement, share knowledge and the best practises that can be used in these services. Managers were encouraged to involve the views of the customers in their operations. To improve service performance, self evaluations and assessments were introduced as part of the initiative to allow the companies to compare themselves with the industry standards. Customer relations, facility operations, staffing, service development and reviews were improved and encouraged as part of the management issues that can help improve customer satisfaction and service quality. Total Quality Management Total Quality Management has been defined by the International Standard ISO 9000 as the management approach that is focussed on quality through the participation of all the members of an organisation (Ramasamy, 2005). The approach aims for long term success and customer satisfaction as well as additional benefits to all members of an organisation and the society at large. The approach seeks to continually improve the quality standards and process by making sure that each and every member of the organisation understands and practises their role in a way that leads to the attainment of the goals set under the approach. The benefits of this approach are numerous and include higher profits, increased customer and employee satisfaction, more business and increased amounts of goodwill from the society towards the organisations (Ramasamy, 2005). The managerial and leadership styles are also made stronger and persistent among the top level management. Training of all employees helps in developing their skills and abilities and increases their morale. The organisations also become more efficient and effective with their material and human resources as they attain their objectives. Several concepts are used in this quality management approach. The major concept involves the focus on the customer (Naidu, Babu, Rajendra, 2006). Every task, decision and process is carried out with the customer in mind. According to the approach a company needs to continually check on the attitudes of the customers. It is also part of the approach for the management and employees to do everything right at the first time in order to reduce the complaints and levels of defective work. Continuous improvement is also emphasised to allow the company to get better. Under this approach management is advised to continually improve each and every part of the organisation rather than improving all sectors by 100% at once. The workforce should also be involved in the approach through transforming the culture of the organisation to embrace quality (Chapman Hall, 1994). This will help change the attitude of everyone in the organisation and enhance excellence rather than mediocrity. Training and frequently communicating with the workforce is also encouraged in this quality management approach. Enlarging the skills of the employees allows them to handle different tasks and also do them better (Pereira, 1994). Performance measurement is emphasised in the TQM approach as it helps the company to make decisions based on the results and maintain standards as well as keeping the processes at a certain standard. Top management need to be involved in the entire process for the approach to be successful. Employees can also be given the power to make some of the decisions that are needed on the spot to improve quality and customer satisfactions. Teamwork between the management and the employees can help reduce some of the issues, conflicts and provide a balanced working environment, improve employee morale as well as reduce the roles and responsibilities between the management and the employees (Ramasamy, 2005). Analysis The total quality management approach that is used in the UK service industry has helped improve the standards of quality and customer satisfaction within the various sectors. Some of the sectors have gained profits and larger market shares with the implementation of the approach in their processes and service delivery. However most of the sectors need to implement the approach further in all of their activities while involving the employees for the successful implementation and improvement of the benefits to be attained. Companies in the service industry need to undertake proper training of their workforce and improve communication channels in order to involve each and every member of the organisation in the delivery of services and improved quality standards. The top management need to frequently interact with the customers to listen to their views and opinions which should be integrated within the company. These views should help improve the decision making process and the objectives and goals to be achieved. The welfare of the employees also needs to be looked into for the approach to work. The needs of the employees need be taken care of and their issues addressed for them to be in a position to improve their attitudes towards quality and offer their best services to the customers and to the company. Empowering the employees can also boost their morale and confidence in undertaking their roles and responsibilities. Some of the decision making should be left on the employees to improve efficiency and make the employees feel like they are part of the organisation and improve their responsibilities. The companies in the service industry should shift from quantitative performance measurement techniques and instead use qualitative measures to determine their overall performance levels. The use of customer complaints should be avoided as it is a reactive measure. The companies should focus on proactive measures to determine their performance levels and improve their services and quality standards. With these techniques the service sector in the UK will perform much better than it is doing currently and continue dominating the economy. Conclusion The service industry in the UK has been dominating the economy of the country and providing a huge GDP. The government has been emphasising on the need for the industry to improve the quality of the services in order to allow the industry to compete effectively in the international market. Some of the sectors have adopted the TQM approach in their activities and process to help them improve their quality levels as well as improve customer satisfactions. The TQM approach has brought in different benefits for the companies in the sector. However a careful analysis of the approach used in these companies highlights the hindrances that have affected the implementation of the approach. The management of these companies need to embrace this approach fully in the service industry in order to gain maximally from the benefits of TQM. Bibliography BBC News. (2010, March 3). Service Sector Growth Hits Three-Year High. Retrieved January 6, 2011, from BBC News: Chapman, Hall. (1994). Total Quality Management: the key to business improvement. London: Springer. Domingo, R. T. (2006, March 4). TQM in Banking. Retrieved January 6, 2011, from RTD Online: Edraw Max. (n.d). TQM Diagram Software. Retrieved January 08, 2011, from Edraw Max: Frick, R. A. (1997). The Application of Total Quality Management on Service Quality in Banking. The Journal of Bank Cost Management Accounting , 10. Hollins, B., Shinkins, S. (2006). Managing Service Operations: Design and Implementation. London: SAGE Publications. Hopwood, A. G., Chapman, C. S. (2008 ). Handbook of Management Accounting Research. Oxford: Elsevier. House of Commons. (2006). Bus Service Accross the UK. London: The Stationery Office. Kandampully, J., Mok, C., Sparks, B. A. (2001). Service Quality Management in Hospitality, Tourism and Leisure. London: Routledge. Naidu, N., Babu, K. M., Rajendra, G. (2006). Total Quality Management. New Delhi: New Age International. Pandian, T. K. (2007, June 26). Importance of TQM for Services Sector. Retrieved January 6, 2011, from The Hindu Business Line: Pereira, J. (1994, October). Total Quality Continous Improvement. Management Services , 38. Ramasamy, S. (2005). Total Quality Management. New Delhi: Tata McGraw Hill. Reid, R. D., Sanders, R. N. (2005). Total Quality Management. New Jersey: John Wiley Sons. Skipper, H. (2000, December). The UK Service Sector. Retrieved January 6, 2011, from Office for National Statistics:

Traditional African Music Essays -- Musical Traditions Essays Papers

Traditional African Music An attempt to pin down a single meaning for the word 'traditional,' presents a problem in many ways. The implications of the word are many, and are tied to various connotations. Some people, Westerners in particular, may actually shun the 'traditional,' as they feel that it implies a resistance to modernity. This view is incorrect, and there exists an ethnocentric double standard when Westerners consider their tradition versus African tradition. Others focus on 'tradition' as that which has always been done, for whatever reason, and that it must be continued to maintain the community, a universal balance, a relationship with the gods, or some other goal. Africa and its people have experienced many hardships over the course of history, from colonization to current attempts at development. Oppression, forced enslavement or other forms of brutality have been constant threats. These dangers have helped create a stronger African identity in many senses. Difficult times bring out in human s a desire to cling to that which is known and familiar, as everything else seems to spiral out of control. As many slaves journeyed across the Middle Passage, for example, they disregarded language and ethnic barriers, and collaborated to make music as an escape from the horrors of their circumstances, in order to create a tie to the homeland. Groups such as the Tumbuka and Dagbamba have also done this. They have managed to retain a strong identity, partially due to the continued use of musical practices; paradoxically, this has tied them to ancestral practices, but also made the transition to modernity easier. In dealing with societies where that which is modern is completely foreign and different from customary, holdin... ... Instead, it is multifaceted and complex. Contrary to what many believe, the retention of traditional practices and a transition to a modern state are not mutually exclusive. The role that tradition and customary behavior and practice play in society depends heavily on the situation and the individual reckoning of the importance of maintaining traditional musical practices, the value placed on time and its rationing, and the possible symbiotic relationship between the modern and the traditional. The analysis of how these three seemingly unrelated concepts interact with each other forms a basis for understanding the extent to which ?traditional? musical elements will be accepted or rejected by a particular society. ?Tradition? does not entail backwardness or inability to react to changes, but rather a continued respect for those who came before and their way of life.

iSLAM :: essays research papers

Islam began when Muhammad went away and saw the angel Gabriel. He told Muhammad that he was Allah’s; it is how Muslims call god, Prophet. At first people didn’t believe he was the Prophet of Allah. It was until after Muhammad died did Islam start to truly spread. Islam also teaches that there is only one God. Muhammad calls all people to worship Allah, because He is merciful and fair. On Judgment day, he will come and judge everyone according to his or her actions. It is pretty much like the Catholic Church teaches. If you do good things for others you will be rewarded and if you don’t you will go to hell as a punishment. â€Å"And they (women) have rights (over their husbands as regards living expenses, etc.) similar (to those of their husbands) over them (as regards obedience and respect, etc.) to what is reasonable, but men have a degree (of responsibility) over them. And Allah is All-Mighty, All-Wise." (Al-Baqarah 2:228) Muslims also have different perspectives on certain issues particularly in treating females and males the same way. Men are allowed to have four wives but must treat them with care and love. Men can divorce their wife/wives at any time they wish. Unfortunately, women aren’t allowed to do the same. Muslims have Five Pillars of Faith which explain five major parts of Islam. The first on is on faith and says that there is no god except god and everyone can have. A message of guidance has come through a man like us. Salat are the prayers that are prayed five times a day which brings up the second one, Prayer. Muslims believe that the principles of Islam are only made by god and that money is up to humans only. Just like we have Lent and fasting, Muslims have dates similar to these. During the month of Ramadan Muslims must fast during the daylight. After the fast, it is followed by a feast to only the ones who stayed true to the fasting. And finally, the fifth one is the pilgrimage or the Hajj. Every year, Muslims travel to Mecca, if they can afford it or are in good condition, and it is believed that it gives a preview of Judgment day.

How Technology Affects our Lives Essay

Technology is very much a part of modern life. Many people see technology as force that escaped from human control, others feel that technology has improved the quality of life. The issue of technology being a part of modern life is a controversial one. Some feel that the contribution of technology has made a positive impact in modern life that technology helps improve the quality of life. But still it’s in a big question. Technology’s role in our lives is astonishing. Its effect on the way we communicate has changed the English language forever. In â€Å"In the Beginning Was the Word† Christine Rosen tells how technology has a huge negative effect on our lives today. She also explains that because we are so attached to our electronic devices, we are creating more distractions for ourselves. In â€Å"Three Tweets for the Web† Tyler Cowen believes that internet soon will completely overcome books. He also says that technology is forcing us to multitask. Today for younger generation internet can provide faster and more accurate information on Google than going to a library and doing a research. Cowen begins his essay that printed word isn’t dead yet and that we won’t end up on internet. He says â€Å"For today’s younger people, Google is more likely to provide a formative cultural experience than The Catcher in the Rye or Catch-22 or even the Harry Potter novels. There is no question that books are becoming less central to our cultural life† (245). We want to get the information quickly, we don’t want to wait extra hours or even days for it. Rosen says â€Å"Today, of course, abridgment and abbreviation are the norm, and our impatience for information has trained even those of us who never cracked an issue of Reader’s Digest to prefer 60-second news cycles to 62 condensed pages per month† (204). We pay more attention to the information which we got from the internet, than we did anywhe re else. At the same time technology is making us multitask, multitasking is not an easy thing to do and it takes a lot of brain activity. Cowen writes â€Å"The mass migration of intellectual activity from print to the Web has brought one important development: We have begun paying more attention to information. Overall, that is a big plus for the new world order† (246). He also mentions â€Å"It is easy to dismiss this cornucopia as information overload. We have all seen people scrolling with one hand through a BlackBerry while pecking out instant messages (IMs) on a laptop with the other and eyeing a television (I  will not say â€Å"watching†). But even though it is easy to see signs of overload in our busy lives, the reality is that most of us carefully regulate this massive inflow of information to create something uniquely suited to our particular interests and needs – a rich and highly personalized blend of cultural gleanings† (246). Technology has even pushed authors to make the readings more consumer-friendly. Rosen explains that â€Å"The digital revolution has also transformed the experience of reading by making it more consumer-oriented. With the advent of electronic readers (and cellphones that can double as e-readers), the book is no longer merely a thing you purchase, but a service to which you subscribe. With the purchase of a traditional book, your consumer ends when you walk out of the bookstore. With a wirelessly connected Kindle or Iphone, or your Wi-Fi-enabled computer, you exist in a perpetual state of potential consumerism† (205). To sum everything up both, Christine Rosen and Tylen Cowen thinks that technology does have a huge impact to the language. It still has some good features, such as: it allows us to multitask faster and better, we can save time by just looking something up we need on Google, and for last if we still want to read a book, we can always just subscribe to a e-book provider, then you just download the e-book on your phone, tablet, or computer and here you go! So what all that means is that technology didn’t really killed printed word, even though we’re most likely to choose to read electronically, we still read.